![]() ![]() H&M has insisted it has a plan, saying it would slash prices to reduce the stockpile and slow its expansion in stores. Analysts at the Swiss bank UBS said in a note to investors this month that they had come away from an H&M presentation in November “with no clear view on why focus on the core customer had been lost, and what was being done to fix it.” Rahul Sharma, founder of Neev Capital, called H&M “a slow-motion wreck” after the release of the first-quarter results. But H&M, which also owns brands like Cos, & Other Stories and Arket, has fallen behind the pack.Īnalysts have been downbeat on the Swedish company’s outlook. In the digital era, the challenges around offering trendy apparel before it goes out of style have mounted, particularly as growing numbers of shoppers choose to buy from their smartphones and become more quality conscious.ĪSOS is an online-only retailer, and Inditex has managed to ramp up its digital sales. They profited off their ability to generate, at a vast scale, rapid translations of runway fashions into low-priced clothing and accessories.īut while luxury brands have enjoyed a rebound in fortunes in recent months, fueled by millennial appetite and a recovery in demand from the lucrative Chinese market, mass-market companies have had to deal with enormous changes. ![]() Since the early 2000s, business has largely boomed for fast fashion retailers such as ASOS, H&M and Inditex, which owns Zara.
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